Digital Marketing Communications Specialist
Full-Time
Hayward, California
05/30/2025
Compensation: 80000.-85000. / Annually
Benefit Offered: YES
Our client, a nationwide manufacturer of commercial machinery, has an immediate need for an experienced Digital Marketing Communications Specialist, to join our winning team in Hayward.
Our candidate of choice will focus on Marketing Communications, Email Marketing, and CRM, you will develop, execute and analyze digital marketing functions within a B2B engineering and manufacturing environment as well as contribute to overall marketing communications programs/campaigns.
KEY RESPONSIBILITIES:
- Support content development, design and management of the company website.
- Design and implement content for online advertising, web banners, social media and e-newsletters
- Plan email marketing campaigns including customer life cycle journey campaigns, e-newsletter distribution, and digital subscriptions.
- Analyze and report on campaigns and assess against goals.
- Coordinate lead management process from the website and tradeshows.
- Assist the development and ongoing administration of the sales and marketing database (CRM) to support ROI reporting and campaign performance.
KEY REQUIREMENTS:
- Requires a bachelor’s degree in communications or marketing
- Minimum of 5 years’ experience in a Marketing role
- Experience developing email campaigns and company web pages
- Proficient in Adobe Creative Suite to design web banners and edit images for the website
- Experience in customer analytics, data management and segmentations
- Experience in reporting and analysis of campaigns
- Experience devising engaging and consistent digital campaigns for the target customer
- Understanding of SEO and SEM best practices
- Knowledge of HTML, CSS, and website CMS such as Drupal, and WordPress.
- Video editing and script writing a plus
- MS Dynamics CRM; Click Dimensions, Salesforce Marketing Cloud (or equivalent)
- Microsoft Office Suite / Office 365 / SharePoint / BOX / Social Media Platforms
Please apply today to be immediately considered for the role!
Elgen Staffing is the fastest growing staffing agency in New Jersey. With a deep understanding of today’s hiring trends and technologies we have the ability to leverage the most effective recruiting methods to find the best candidates across numerous markets and industries and place them into the appropriate position successfully. Please allow us to help you find your dream job today!